Your experience is not at all uncommon George, many of us found exactly the same thing as you. There is a vast difference between the tone of in-house levels and rehearsal/gigging levels, even using the Power Soak. I assume you are doing all of your environmental level adjustments with only the Master Volume? Altering Gain or Volume to suit a bigger space wouldn't be the way to go at all.
As Yoda might say, "Steep the learning curve is on this one!", and he'd be absolutely right. You will take a few sessions at high levels before you find your best sounds. And you will have to get used to the idea that you will need a set of patches for high level use and maybe a second set for home use and the two will end up being different. It's no good at all tweaking your patches at home then transferring the same settings and adjustments to your live set. You should see a live patch as perhaps starting from a home one but then being tweaked from there only due to live level observations.
You could use Fredo's app here to make sure you have this all backed up - - - - but you have a GM40 of course! It is a disaster to lose the only set of patches you have for the whole of your set. (I know that one from early on in my GM36 use, before the app was in place).
On the subject of valves.... (Here he goes again!
) You say "...even with JJs installed." I would stress here, (and it may upset you though I would hope not), valves do not make anywhere near as much difference as people make out they do. Circuitry is even designed to minimise the effects of the valves in it, (that's what negative feedback is). This has been discussed a lot on this site with people ranging from engineering types like myself to professional musicians like VoodooJeff giving their opinion. If you can get past the industry hype and really do some critical comparisons of extraordinarily high quality valves as for example VoodooJeff has the opportunity to do, or if you have the situation to actually do some practical engineering measurements and tests on gear, you will find that any difference is - "slight, at best". People spend months if not years searching for the perfect valve for them, and the difference a plain decent quality valve like a JJ makes over another decent quality valve like an Electro Harmonix in sound terms is very small. And the classic old Mullards are not too much better. This can be shown to be the case on the bench with high quality test equipment.
The level differences that test equipment can detect are thousands of times smaller than anything your ears can. If you can't measure it you can't hear it, if you can genuinely hear it you can measure it! Mojo is at best engineering that the person with the Mojo hand does not understand yet, or at worst a total myth given the situation. There is very little that we do not understand now about the causes of how a guitar amp sounds and that info isn't in the heads of your average guitar tech who still works from the same industry myths handed down for the last 50 years, (nor is it all in mine but I at least do have a background where I understand the issues and a lot of experience which parallels this one).
And before anyone gets on their high horse and upset I do not mean that all techs are thick!!!! The good ones are highly skilled and knowledgeable individuals in a particular role, to know the models they will encounter and to understand how they go wrong and how they best complement each other. They have no need to understand how and why they were designed in a particular way. Some go on to take in that aspect of course, but in my own experience too few have a modest view of their limitations in that area. That is why in other areas of electronics the engineer designs and the technician maintains, building is a grey area between them and they respect each others areas of expertise. (Only it doesn't seem to work like that in the music industry.
)
To lay this one to bed for a while, if you haven't already read this, have a look at VoodooJeff's comments regarding his using a set of hyper galactic dark matter infused string theory implementing valves he had the opportunity to get his hands on.
GM36 Valve Swap Discussion: Start at post No.122 and read on from there for a while what Jeff says about his Wathens, (individually priced $1684 per set, knockdown bundle bargain price $1179).